Aqualisa Case #1 by Edwin Brown on Prezi. AQUALISA SWOT Objective ppp 1. What is the Quartz value proposition to plumbers? Quartz will reduce plumbers installation time from two days to half day , reduce repair work and ease of installation. Consumers will receive push button control devices to maintain reliable temperature and pressure, plus no excavation? Aqualisa Quartz does not have much brand awareness. What are the pros/cons of the strategic options presented in the case? Con. Alternating Product Perception with DIY Competition will have time to create competitive product working with developers. Direct target to consumer may not justify high risk PRO Build Consumer Brand Targeting developer, DIY, value and standard may to increase market share 4. Aqualisa QZ.A2.BV.05 Quartz Digital Concealed Pumped Thermostatic Mixer Shower Complete Kit for Gravity Fed Plumbing Systems. What is your recommendation? Questions for Discussion DMUResidential Owner. Aqualisa Thermo Shower Installation. Order ANY Aqualisa Quartz Digital shower between April 1st and June 30th 2016 and you can claim to receive a free wireless. For the company's Aquastream power showers, PDD created an inexpensive and easy-to-install product. After analysing Aqualisa's customer data and manufacturing. Aqualisa Quartz: Simply a Better Shower Case Overview Aqualisa's reputation had always been strong in the U.K. Case Analysis Aqualisa Quartz by mondiali2006. Case Analysis Aqualisa Quartz. Books Audiobooks Comics Sheet Music. Team Case Analysis: Christopher Williams, Vanessa Gagnon, Wenze Luo November 8th, 2013 Aqualisa Quartz: Simplya Better Shower Aqualisa launched t. Aqualisa Quartz Case Study 1. What is the Quartz value proposition to plumbers? Very easy to install - 'push-fit-connect-you're done'.DMAPrice Sensitive. Convenience Service. Not opinionated ( influenced by plumbers) Value Target Unit Sold New Product Different type of products SWOT Depend on plumber Easy to use. Easy to install. Perceived high quality product- High pressure - Stable temperature- Endurance Customer Assumption 7. Develop Certification Training Incentive with Plumbers. Good services to plumber Make incentive program to plumber Recommend DMUDMAModerate Price range. Not opinionated ( influenced by plumbers) Performance. Service Standard Target Standard Target DMUResidential Owner. Landlord. Apartment Dwellers. ![]() ![]()
![]() DMAPrice Sensitive. Installation ease. No Style preferred Do It Yourself Target Do It Your Self Target DMUDeveloper. Recommend Value Target Promotion Different Channel Make the high quality sales. Growth market share Objective Harry Rawlinson, a managing director, AQUALISA rank Harry felt vulnerable. R& D team to change Aqualisa course of profitable and growth. Quartz addressed most of the issues for consumers and plumbers AQUALISA BACKGROUND Group members: Edwin Brown. Yu Sun. Qing Wang Aqualisa Quartz- -- Simply a Better Shower Bring the Brand experience to customer Increase brand awareness and knowledge by ads. Recommend Growth RMS BCG MATRIX Approach Growth Break Even=Total Variable Cost/Unit Contribution=$5,7. We assume that the cost of the Promotion is 5,7. The First Year Base Margin is $1. The Second Year Base Margin is $2. We forecast that the first year sale of the new product is 1. The original product keep 1. Easy Installation Stable Flow Rate Right Temperture New Product RMS Growth 6. U. KTop quality Great service and premium brand Second in mixing valves Third in overall market share 2. Competition producing the same product quality Actual service had slipped 1. R& D team Course of profitable and growth Quartz was createdwhich address the plumber and consumer issues with shower Great Product Very little Sales !
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